For a great cause - Bike MS

To promote riding - because riding makes sense/cents: in these times riding has never been a better option

To share the Ultimate Food - The NOW Energy Bar: a new perfectly balanced meal for any adventure, including riding across America!

Phil Keoghan's "Ride Across America Presented by GNC" kicked off on March 28, 2009 in Los Angeles and ended on May 9, 2009 in New York City. Along the way, he attended meet and greets with supporters at local GNC stores, visited CBS affiliates, attended open-casting calls for the next installment of THE AMAZING RACE, signed copies of his best-selling book No Opportunity Wasted, attended Bike MS rallies hosted by the National MS Society and rode alongside ex-racers and fans of THE AMAZING RACE.

Phil's ride was to raise awareness and funds for the National Multiple Sclerosis Society.

"I fly over 400,000 miles a year and I figured it was time to stretch my legs. I love to ride so I thought I'd see what this great country looks like up close instead of taking a bird's eye view at 30,000 feet," said Keoghan. "In this economic climate, bike riding makes a lot of sense - it's good for your waistline and easy on your wallet."

Phil travelled over 3500 miles on his ride from coast to coast, averaging 100 miles a day and spending about six hours a day in the saddle. Is he crazy?...quite possibly. Have a good look around this site, then go to the "Riding for a Great Cause" section and click through to the donate page... Phil ain't doing this for fun you know, let's make it worth his while!